Business Basics
The complete business plan, top to bottom
Every section a lender, investor, or planning board expects to see.
- 1
Executive summary
Write it last. One page: problem, solution, market, team, traction, ask.
- 2
Company & market
Legal structure, location, mission. Size your market with TAM/SAM/SOM and cite sources.
- 3
Products, marketing, operations
What you sell, how you price it, how customers find you, and how you deliver.
- 4
Team & management
Show why this team wins. Fill gaps with advisors.
- 5
Financials
Startup costs, 3–5 year projections, cash flow, break-even, and assumptions.
- 6
Funding & appendix
Exact amount, use of funds, terms. Attach permits, leases, resumes, letters of support.
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