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Business Basics

The complete business plan, top to bottom

Every section a lender, investor, or planning board expects to see.

  1. 1

    Executive summary

    Write it last. One page: problem, solution, market, team, traction, ask.

  2. 2

    Company & market

    Legal structure, location, mission. Size your market with TAM/SAM/SOM and cite sources.

  3. 3

    Products, marketing, operations

    What you sell, how you price it, how customers find you, and how you deliver.

  4. 4

    Team & management

    Show why this team wins. Fill gaps with advisors.

  5. 5

    Financials

    Startup costs, 3–5 year projections, cash flow, break-even, and assumptions.

  6. 6

    Funding & appendix

    Exact amount, use of funds, terms. Attach permits, leases, resumes, letters of support.

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