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Business Basics

Find an idea from where you are

One local need, one useful skill, one affordable experiment.

  1. 1

    Notice everyday friction

    What do people nearby struggle to find, wait too long for or travel elsewhere to get? Listen to residents and small businesses rather than assuming what a community needs.

  2. 2

    Look at your experience differently

    What do people already ask you for help with? Organizing, repairing, cooking, caring, translating and teaching can all be starting points. Lived experience can reveal a need others miss.

  3. 3

    Check the town’s priorities

    Read the official comprehensive plan, economic-development reports and public meeting materials. Look for stated needs and evidence, not just promotional slogans. A town priority does not prove customer demand.

  4. 4

    Try three perspectives

    Ask: what would a customer need, what could I deliver with what I have, and what would make it worth paying for? Write three smaller versions of an idea before choosing one.

  5. 5

    Run one small test

    Talk to a few potential customers or try a permitted low-cost pilot. Set a spending limit you can afford and a clear question to answer. Changing direction is learning, not failure.

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