Catching an investor's eye

What makes investors lean in — and what makes them pass.

1. 1

   Lead with traction

   Pre-orders, letters of intent, pilot customers, waitlists. Proof beats promises.

2. 2

   Know your unit economics

   Customer acquisition cost, lifetime value, gross margin.

3. 3

   Show the team

   Relevant experience and why you'll outlast competitors.

4. 4

   Make a clear ask

   Amount, valuation or terms, milestones the money unlocks.

5. 5

   Explore every capital source

   SBA loans, CDFIs, local economic development grants, community investment, revenue-based financing, angels, VCs.